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Faculty Bios


Jay Leisner
Sylvina Consulting
jay@sylvina.com
www.sylvina.com
503.244.8787

Jay Leisner, the president of Sylvina Consulting, is a top compensation plan and direct selling expert, a trusted adviser to new and established network marketing and party plan companies. For more than 30 years, Jay has enjoyed assessing and improving party plan and network marketing companies across the globe.

Compensation plan design and evaluation, business plan development and forecasting, improvement of marketing and training materials, direct selling coaching, software evaluation and selection, and business performance evaluations are most frequently requested services.

Sylvina Consulting also publishes the top-rated 250-page direct selling startup book, Start Here: The Guide For Building and Growing Your Direct Selling Company and the 57-page Kindle book, MLM Software: What You Need To Know.

Previous to launching Sylvina Consulting, Jay worked for 13 years with a major direct selling software provider as a software developer, project leader and business analyst to provide both startups and existing companies, in the USA and abroad, with customized software solutions to meet the requirements of their businesses.

Along the way while working with them, he learned the secrets of successful direct selling companies and the challenges faced by them. In true entrepreneurial spirit, Jay’s decision in 1999 to start Sylvina Consulting as a direct selling consulting company was driven by what he saw was a need for answers, advice, and solutions.

In 2004, 2006, 2009, 2014, and 2018, Jay gave presentations on compensation plans, recognition, and field leadership development at conferences held by the US Direct Selling Association.

He traveled to South Africa in 2015, 2016, and 2017 to conduct workshops on compensation plan design and recognition programs for member companies of the South African Direct Selling Association.

In 2017, Jay spoke at the Canadian Direct Sellers Association Meeting on the importance of recognition.

More than just a compensation plan expert, Jay is exceptionally skilled at advising new and established companies on business strategies. Before offering advice or solutions, he asks important questions to understand each client’s specific concerns and goals.



Kevin Grimes
Thompson Burton
www.thompsonburton.com/mlmattorney
kgrimes@thompsonburton.com
208.524.1008

Kevin Grimes is one of the most experienced and accomplished MLM attorneys in America. Over his 23 year career as a network marketing attorney, he has represented and advised the proverbial “Who’s Who” of direct selling and multilevel marketing including Herbalife, Shaklee, Tupperware, USANA, Metabolife, MonaVie, and hundreds more. He’s a frequent contributor to the industry, serving as the co-author of the definitive direct selling legal Web site — MLMLaw.com, and numerous MLM legal resources, including, MLMComplianceVT.com, “Legal Do’s and Don’ts for Network Marketers” and “What to Look For and What to Look Out For in Multilevel Marketing.”

In addition to specializing in direct selling and network marketing law, he services several areas frequently associated with them including: consumer protection; food, drug, cosmetic, and dietary supplement law; and distributor compliance. Perhaps the single most unique and important aspect of the talents and experience Kevin brings to the table is that, prior to joining the industry as an attorney, he was a distributor for two large direct selling organizations, Amway and Nikken, and built his last organization up to a group volume of over $40,000 per month.

Prior to joining Thompson Burton, Kevin was a member of Grimes & Reese. He has served as Assistant General Counsel for Melaleuca since 1992, advising senior sales management on sales and marketing issues, regulatory matters, distributor compliance, and international law. In early 80s Kevin was U.S. Army Staff Judge Advocate General’s Corp where he successfully managed and defended a claims portfolio exceeding $50 million, resulting in the payment of no settlements or judgments.

Aside from being a great lawyer, Kevin has passion for helping abandoned teens. He’s been serving as a foster parent for 13 years and has fostered 24 teenage boys (with several scars to prove it).



Jerry York
ByDesign Technologies
www.bydesign.com
jerry@bydesign.com
813.253.2235

Jerry York is the Global Vice President of Sales at ByDesign Technologies.

His career in Network Marketing and Party Plan spans over 35 years. He has extensive experience in the field as a distributor, the owner of his own network marketing company, and as an executive with three software information systems providers.

Jerry has worked closely with start-up companies as well as large, established, international DSA companies. He has published several articles on the industry and has spoken worldwide on building strong and lasting downlines. Jerry has been an integral part of the ByDesign team since 2004.



Jeff Jordan
Jordan & Associates
www.jeffjordanmlmconsultant.com
jeffs56@me.com
480.225.4065

Jeff Jordan is a 25-year plus veteran of the direct sales/network marketing Industry. He started as an independent distributor and within a few short months had achieved top ranks and qualified for the company’s automobile program. After a successful run as a top distributor, Jeff joined a network marketing training company as VP of Sales and later became Executive VP. Jeff later left the training company to again build a network marketing organization where he and his wife had the fastest growing organization in the company and Jeff was appointed as National Director of Training. Jeff went on to become a direct selling consultant specializing in sales, training, and top distributor recruitment programs. Jeff has also served on more than one occasion as founder and executive of direct selling companies.

Today, Jeff Jordan focuses on his consulting practice. He specializes as an Interim Vice President of Sales for a few direct selling companies at a time, which allows his clients to afford the VP of Sales & Marketing expertise without the expense of hiring a full time executive.



Donna Marie Serritella
Direct Selling Solutions
www.directsellingsolutions.com
directsellingsolutions@gmail.com
702.439.3138

Respected Direct Selling Industry Compliance Expert, Mentor and Author, Donna Marie has worked exclusively with Direct Selling Owners and their Network Marketing Attorneys since 1991. Donna Marie established Direct Selling Solutions with the mission to help protect, educate, and mentor Network Marketing professionals on how to set-up, manage, monitor, and enforce an effective Compliance Department.

For years, Donna Marie has worked with numerous, well recognized Network Marketing Expert Attorneys throughout the country. She was a contributing author of two chapters in the book, “Build it Big – 101 Insider Secrets from Top Direct Selling Experts”.

Donna Marie is the author of “Compliance Solutions: What the FTC Won’t Tell You, We Will.” The book is designed to help Direct Selling Professionals set-up, manage, and operate a functional, legally sound Compliance Department.


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